There isn't one, but here is the honest arithmetic.
Building it is not the expensive part. I have done this enough times to be quick at it, and the running costs are small. What you are paying for is that none of it is ever yours to think about — not the build, not the updates, and not the part where something breaks on a Sunday night and somebody has to know why.
The expensive part is everything after the first week. Your hours change. You add a service or drop one. New reviews come in, new photos end up on your phone, and somebody has to put them on the site. Underneath all of that the web keeps moving — browsers, what Google expects, security certificates, the things that decide whether your site still loads fast and still gets found. Keeping a site current is not hard in any one month. It is that it never stops — and doing that for every site I have built, month after month, is where the time actually goes. That is what the $50 a month is for.
There is no team here, and that is the point. You get my number, not a ticket. Nobody has to loop anybody in. You text me that the phone number on your site is wrong, and the person reading that text is the person who changes it. No account manager who has to go and ask the developer, no shared inbox your email sits in for a week. That is a feature if you have ever waited days for somebody to change your opening hours. It is a problem only if you wanted six people on a video call.
An agency charging $500 a month is not ripping you off. They have an office, account managers, a designer, somebody doing ads, and a sales team — and all of that costs money that somebody has to pay for. If you want that, it is worth what they charge. I do not have any of it, and for a site this size you do not need it.
Nothing here expires. There is no introductory rate and no promotion. It is $50 next month and it is $50 next year. If now is not the time, come back when it is.
Alex Fitz
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Fitz Web Dev
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St. George, Utah